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Our Vision

Every business can benefit from an outside advisor. Our vision is to provide professional assistance that fills in missing expertise.  From succession planning, to business development, to sale of a private business, we help prepare and assist in improvements to strategy and operations that accelerate growth.  

Insight, Experience & Practical Advice


William A Larrenaga, C.P.A.


Bill is a Partner of Glenoe Associates LLC and a former partner of KPMG LLP, a Big Four Certified Public Accounting Firm. He provides broad experience in financial reporting, forecasting, operations, and financial management. He’s skilled in helping clients establish budgets, assess financial risks, refine accounting practices, and stabilize accounting operations.

At KPMG, Bill held Leadership positions as Partner-in-Charge of the Mid-Atlantic and New England Internal Audit Services Practices, as well as Partner-in-Charge of two KPMG offices. During his time at KPMG, Bill also served on the Board of Directors which leads the Firm. His industry experience includes high tech, manufacturing, construction, retail, and distribution. Bill has also led due diligence teams for acquisition-oriented clients, including leveraged buyout groups. 

As an experienced resource for several mid-market and startup companies, Bill currently serves as a part-time Chief Financial Officer. He assists in forecasting, organization, business plan development, risk assessment, financial statement preparation, governance, and general business advice. Bill has consulted for companies with revenues ranging from $5M to $12B annually. 

Bill’s experience includes serving as a board member for both private companies and non-profit organizations. He is a past member of the Audit Committee and a Fellow of the Massachusetts Historical Society. Bill is a graduate of Santa Clara University with a major in Accounting and a minor in Philosophy. He also acts as an Ambassador for Santa Clara University. 


Jeffrey Ross


Jeff is Managing Partner of Glenoe Associates LLC. His extensive business experience includes management, purchase, and sale of businesses, with a focus on corporate restructuring and revenue growth.


Ross has been responsible for operation and development of three mid-sized retailing and retirement services corporations. He’s organized management teams and created successful growth strategies for significantly increased revenue, including:


  • Drug Store Chain: $7.4M to $60M & 31 stores in seventeen years - sold to CVS


  • Pet Store Group: $14.8M to $31M & 17 stores in two years - sold to PetSmart


  • Assisted Living Corporation: restructured strategy for nationwide expansion beginning with 20 new assisted living projects


  • Founding investor and board member Boston Market


Glenoe Associates, led by Ross’ extensive corporate management and turnaround experience, focuses on helping mid-size businesses ranging from $5M to $200M.  Through strategic planning, operational assistance, bank financing, and purchase or sale of assets, Glenoe advances business success. 


Jeff is a graduate of Massachusetts College of Pharmacy, BS in Pharmacy, and Harvard Business School, OPM-5 Executive Education Program.

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